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Vision:

Within the period from 2012 – 2014, the Institute should be transformed into
a Dynamic, well equipped, known and respected Intra and international Institution of

Excellence that trains, conducts research and provided advisory services in the

discipline of Journalism, Mass Communication, Public Relations, Media marketing

Management, Practical Radio Broadcasting, Television and Video Production and

other related disciplines such as Information and Communication Technology (ICT) in line with Millennium Development Goals (MDG’S).

Mission Statement:

The Mission of “DIJMC” is:

To train highly competent and practical oriented professional in the field of Journalism,

Mass Communication, Public Relations, Media Marketing Management, Practical Radio Broadcasting, Television and video Production, Information and Communalization Technology and related fields, at the Certificate and Diploma Levels and Bachelor Degree/Higher Diploma and Postgraduate levels.

To undertake relevant Basic and Applied Research as well as providing Consultancy and advisory services to out of school youth on Print and Electronic Media specifically on rural reporting and coverage.

To help students equip themselves with computer Knowledge and techniques, application and Maintenance with the need to cope up with globalization and modern digital technology.